Phase 01 · The first edit
A beautiful
beginning.
Launch a tightly curated range of premium press-on nail sets, with precise fit guidance and a calm, elegant customer experience.
The Nails By Her roadmap
A considered
way forward.
Building a softer, more intentional beauty ritual — one finished look at a time.
A beautiful
Phase 02 · The ritual
The membership cadence
Introduce the monthly membership, supported by quarterly nail glue and a more rewarding cadence for returning customers.
Phase 03 · The community
Stories & seasonal edits
Expand through seasonal stories, thoughtful personalisation, and content that makes every customer feel considered.